Wednesday, May 04, 2005


Sacto: KOVR Acquisition Complete

Viacom officially owns KOVR-13 Stockton-Sacramento, pairing it up with KMAX-31 Sacramento. Bruno Cohen, who took over KMAX last year, now serves as General Manager for both duopoly properties. Viacom will infuse an estimated $7 million into the KOVR plant in West Sacramento, moving KMAX and its 140 employees from the longtime home of Channel 31 off Highway 160. Plans call for the stations to acquire a helicopter, doppler radar and a complete digital infrastructure upgrade. No word on how the stations' joint news operation will function.

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