Wednesday, May 04, 2005


Sacto: Ratings Revelations

The latest ratings show a mixed bag for perennial radio powerhouses in Sacramento. While CC's KFBK-1530 continued to dominate in the overall Winter survey, its ratings took another stiff shot in the all-important 25-54 race. Infinity's KYMX skyrocketed to a fourth place finish overall with a #2 position in the demos, while country sister KNCI continued to slide to #5 in the 12+ race and out of the top 5 in 25-54 listeners.

Overall 12+ ratings, according to Arbitron:
1. KFBK-1530 (CC-News/Talk)
2. KSSJ-94.7 (Entercom-Smooth Jazz)
3. KSFM-102.5 (Infinity-Urban)
4. KYMX-96.1 (Infinity-Adult Contemporary)
5. KNCI 105.1 (Infinity-Country)
6. KSEG-96.9 (Entercom-Classic Rock)
7. KHYL-101.1 (CC-Urban/Oldies)
8. KBMB-103.5 (Entravision-Urban)
9. KRXQ-98.5 (Entravision-Rock)
10 (tie). KHTK-1140 (Infinity-Sports)
10 (tie). KSTE-650 (CC-Talk)

Notable winners and losers in the overall ratings race: Infinity's Modern AC KZZO (100.5 The Zone) increased its overall share by almost a third; CC's KGBY (Y92.5) saw its overall numbers dip slightly with its more aggressive AC format (but did rise in 25-54 listeners); 80's formatted KXCL (Flash 103.9) sank to an all-time low overall rating, tying with Stockton Spanish station KSTN (La Poderosa 107.3). And First Broadcasting's KBDB (Bob 92.1), having flipped formats during the ratings period, found itself dead last among Sacramento's english language stations.

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