Wednesday, June 22, 2005

 

Bakersfield: KUZZ Still On Top -- Just Barely

The May Arbitrend report shows that while Buck Owens' perennial country powerhouse KUZZ-AM 550/FM 107.9 is still top dog in the market (in persons 12 years of age and up), the Clear Channel spanish "La Preciosa" combo (KKDJ-FM/KDFO-AM) is poised to overtake the number one spot in the South Valley.

The station debuted just a year ago with just under 3% of all listeners 12 and up. In May, that number had nearly tripled, bringing it to number two and just one-tenth of a point behind KUZZ. La Preciosa, a hybrid of regional Mexican musical styles, is the fastest growing format in the recent history of Bakersfield radio. The stations are part of a network spanning from San Francisco to Bakersfield and out to Las Vegas.

A pair of American General Media stations are next, with KISV "Hot 94.1" dropping almost 17% since last fall's brief stay at the top; sister KGFM-101.5 continues to grow its adult contemporary format into a tie for fourth -- almost double it's share of last summer. Buckley's Hot AC KLLY-"Kelly 95.3" climbs into the fifth spot.

A pair of Clear Channel stations land in a sixth place tie: Classic Rocker KDFO-"985 The Fox" and active rock KRAB-106.1 were flat in May's numbers. KIWI "Radio Lobo" drops to eighth, with news/talk KERN-1410 slipping slightly to ninth and R&B Oldies formatted KKBB-"Groove 99.3" in tenth.

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