Wednesday, June 22, 2005

 

Central Coast: "Hurban" Comes To Salinas

Wolfhouse Radio's KEBV-97.9 Salinas has dropped its oldies format in favor of Latin-flavored urban contemporary music, a format called "Hurban."

The station, now known as KEXA, will use the "Exa U.S." format of edgy latin rap and dance tracks and urban CHR music. Exa is based in Mexico, and the trademarked format is popular in larger centers throughout Central America and on a growing number of stations along the U.S.-Mexican border.

There were no significant staff changes, as the previous oldies format (much like the new Exa service) is satellite-delivered and automated.

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