Monday, June 13, 2005


North Valley: Prime Time News Fades Quietly

The first prime time local news cast in the Chico-Redding market quietly went out of existence on June 3. The broadcast, produced by Redding's KRCR-7 and aired on Chico's KCVU-30, was replaced by the nascent revival of Fox TV's daily tabloid, "A Current Affair."

KCVU General Manager Doug Holroyd told the Chico Enterprise Record that dropping the 10pm show "...was their decision," referring to KRCR. Holroyd added, "We were satisfied with their original agreement with the previous management. The new management chose to terminate the agreement."

The program, though produced at KRCR's Redding facilities, was very difficult to produce on the station's small staff. KRCR's Chico newsroom is relocating to an as-yet undetermined location, and will continue to contribute to KRCR's five daily newscasts. Ratings for the KCVU show were not outstanding, as 11pm newscasts on KRCR and KHSL-12 drew higher numbers.

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