Thursday, June 02, 2005
RANDOM RANTING: First Is Last To Know...Again
Fast forward to this past week. First Broadcasting flipped a trio of "rimshot" FM's in the Cincinnati market to its "Bob" format, presently in use locally at KBDB-FM 92.1 Placerville. From the music to the voiceover talent, the presentation was nearly identical to the Sacramento-area version. Only trouble was...
Yep, you guessed: "Bob" already lives in the area -- at Salem Broadcasting's WBOB-AM 1160 in neighboring Florence, KY. Salem's lawyers have made it known that there's only room for one "Bob" in that there market. The First trimulcast now plays anything, but doesn't have a name. A contest may be forthcoming.
The Informer has never worked for First Broadcasting, but it seems to us that these bankers have no business being broadcasters. Radio is a nice business to be in, if you have a passion for something OTHER than money. Because very few people in it actually make money.
Memo to First: it's over. Stop pretending you know something about the business, and just GET OUT. Before anyone else gets hurt by your collective ineptitude.