Thursday, June 23, 2005


Sacto: May Flowers For KFBK, Eagle

The May Arbitrend numbers, released late this morning, showed not much has changed in the last two months. KFBK-1530 remains the market's top rated station in listeners 12 years of age and up, with KSEG-"96.9 The Eagle" claiming top honors in listeners ages 25-54 for the fourth straight month.

In the 12+ race, KFBK was followed by perennial runner up KSFM-102.5; KNCI-105.1 climbed to third, now tied with KSEG. Smooth Jazz KSSJ-94.7 held down fifth place, with KSTE-650's talk format gaining almost a full point to finish 6th. KRXQ-"98 Rock" lands 7th; with KYMX-96.1 in 8th spot; KDND-107.9 "The End" and KBMB-103.5 "The Bomb" tied in ninth. Other notables: KHTK-1140, which held on to 13th place in spite of the Kings' early exit from the playoffs; KWOD-106.5, whose "Version 2.0" is holding on to its ratings since changing formats in April; KXCL-"Flash 103.9", which continues to trend up since moving to Lincoln from Yuba City in February; KSAC-1240, whose liberal talk format has lost more than half its listeners since the election; and KBDB-"Bob 92.1" which dipped to 28th place -- lower all-time that predecessor KREL ("Real Country.")

In listeners 25-54 years of age, Arbitron says KSEG won the month followed by sister KRXQ; KYMX climbed to third place and KNCI continues its recovery, moving into the fourth spot. Then its KFBK, KGBY-92.5 in seventh (with its best numbers since last winter); KHYL-"V101.1" sliding from third to seventh; KSTE leaping from 12th to 8th; and Infinity siblings KHTK and KSFM tied for 9th. KSSJ dropped over a point and out of the top ten; with KXCL making nice gains and getting back to #15 overall. "Super Estrella" KXSE-104.3 continued its strong showing, placing 18th and beating KHWD-"Howard 93.7" and KKFS "105.5 The Fish."

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