Monday, June 26, 2006

 

CBS Radio To Jump In The "Stream"

After years of executive level rejection of internet streaming, Sacramento's six CBS-owned radio stations will finally join the cyber-universe with streamed versions of their on-air programming by the end of the summer.

Sports-formatted KHTK (1140); Country KNCI (105.1); Alternative Pop KZZO (100.5), Adult Hits KQJK (Jack 93.7); Urban KSFM (102.5) and AC KYMX (Mix 96.1) will go live within 60 days, as soon as equipment can be installed at three sites around Sacramento. Of the six, only KNCI is offering any sort of streaming audio, a country music channel that is not a simulcast of the top-rated on-air product.

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